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Displaying 4 articles of 4 total result(s).
Original Article

An Exploratory Study of Muslim Consumers’ Expectation of an Islamic–Based Retail Store and Their Patronage Motive

Waida Irani Mohd Fauzi
,
Sany Sanuri Mohd Mokhtar
,
Rushami Zien Yusoff

Keywords: Store attributes; patronage behaviour; Muslim consumer; Islamic; positioning and retailing

Article no: 103

Pages 731-736

Doi: 10.15405/epsbs.2016.08.103

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Original Article

The Pitfalls Of Religiosity Measurements In Muslim Consumer Research

Johari Bin Abdullah
,
Firdaus Abdullah
,
Saimi Bin Bujang

Keywords: Consumer research, Muslim religiosity, Muslim consumer, religiosity measurement pitfalls

Article no: 59

Pages 723-738

Doi: 10.15405/epsbs.2024.05.59

>View as HTML >Abstract >Download PDF
Original Article

The Influence Factors Of Muslim Consumer’s Intention In Choosing Stmb Kelantan

Nor Arini Abdullah*
,
Shahir Akram Hassan

Keywords: : Religious obedience, recommendation, intention, Muslim consumers, takaful, STMB

Article no: 58

Pages 522-531

Doi: 10.15405/epsbs.2019.09.58

>View as HTML >Abstract >Download PDF

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